Buddy
App · School project EFAP
App · School project EFAP
Buddy is a mobile app concept to fight student loneliness. Born from a shared observation across the team: FOMO (Fear of Missing Out) affects the majority of students. 62% of 18-24 year olds say they feel lonely.
Buddy brings users together based on their interests, to find a +1 for a concert, a movie, a hike. Your buddy when no one else is free.
FOMO and student loneliness. 54% of 13-25 year olds prefer cultural activities outside their home, but 62% of 18-24 year olds feel lonely. A paradox affecting an entire generation.
An app that brings people together by interests. Buddy connects students who want to share the same experiences, at the same time, in the same city.
Théo the newcomer, Wendy the misunderstood friend. Two personas, two realities, one need: finding someone to share a moment with.
Colorful and fun visual identity. A universe that breaks the codes of dating apps to create something warmer, more spontaneous and accessible.
Interface and features. From activity swiping to buddy matching, every screen was designed to reduce friction between desire and action.
Big Idea: "Buddy, your buddy when no one else is free." Field activation, guerrilla advertising, launch strategy designed for campus and beyond.
Social discovery: a global market estimated at $8.22B. Freemium model with premium for advanced features. Projected profitability and growth strategy.
Buddy is my first complete branding and business project as CTO. From brand strategy to business model, through communication plan and UX, I touched every dimension of a product launch.
What struck me most: the power of a shared insight. The whole team experienced FOMO. We didn't need to look for the problem, it was right there. The rest was discipline: define the problem, build the solution, make it desirable, make it viable.
What I take away: a good concept isn't enough. You need branding that creates desire, a communication plan that reaches people where they are, and a business model that holds up. That's the triptych Buddy taught me to assemble.
