Sweet
Jim's
Branding · Battle Delicious EFAP
Branding · Battle Delicious EFAP
Delicious EFAP brief: create a US-inspired dessert brand for delivery platforms. Sweet Jim's is comfort through sweets. The naming comes from "Jimmies", the American term for sprinkles.
43% of French people consider sugar good for morale. And when a brand is embodied by a mascot, engagement increases by 43%. Sweet Jim's combines both: a fun mascot, colorful branding, a complete experience from naming to packaging.
From "Vermicelles" to "Sprinkles", from "Jimmies" to "Jim's". The naming tells the product's story and anchors the brand in the American dessert universe.
Logo, mascot, colorful palette, typography. A fun, warm and indulgent visual universe.
Du packaging aux réseaux sociaux, en passant par les plateformes de livraison. La marque déclinée partout.
Sweet Jim's taught me to build a brand from scratch: from naming to packaging, through the mascot and delivery strategy. A complete branding exercise where every decision had to tell the same story.
